When choosing flexible packaging, many brands hesitate between stand-up pouches and flat bottom pouches.
Both are popular, but they serve different needs.
Stand-Up Pouch
Stand-up pouches are widely used for snacks, gummies, powders, and supplements.
Key features:
- Lower cost
- Lightweight
- Suitable for small to medium volumes
Flat Bottom Pouch
Flat bottom pouches (also known as box pouches) offer a premium look.
Key features:
- Strong shelf presence
- More printable area
- Suitable for higher-end brands
Which One Should You Choose?
If cost efficiency is your priority, stand-up pouches work well.
If branding and shelf impact matter more, flat bottom pouches are a better choice.
If you are unsure, feel free to contact us for professional advice.
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