When choosing flexible packaging, many brands hesitate between stand-up pouches and flat bottom pouches.
Both are popular, but they serve different needs.

Stand-Up Pouch

Stand-up pouches are widely used for snacks, gummies, powders, and supplements.

Key features:

  • Lower cost
  • Lightweight
  • Suitable for small to medium volumes

Flat Bottom Pouch

Flat bottom pouches (also known as box pouches) offer a premium look.

Key features:

  • Strong shelf presence
  • More printable area
  • Suitable for higher-end brands

Which One Should You Choose?

If cost efficiency is your priority, stand-up pouches work well.
If branding and shelf impact matter more, flat bottom pouches are a better choice.

If you are unsure, feel free to contact us for professional advice.

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